Proenza Schouler Spring 2026 Ad Campaign 2026

Description

This portrait for the Proenza Schouler Spring 2026 ad campaign features a model lying on her back against a textured grey concrete background. She wears a dark strapless top and is captured from above with her head thrown back in laughter, blonde hair sPREad across the floor. The composition uses natural light to create soft shadows, highlighting the tactile qualities of the clothing and surface. The image was photographed by Senta Simond with styling by Marika-Ella Ame and art direction by Rana Toofanian.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign