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BrandProenza Schouler
ProjectSpring 2026 Ad Campaign
Model in profile wearing a dark top against a plain white background for Proenza Schouler

Proenza Schouler Spring 2026 Ad Campaign 2026

Associated creatives

Rachel Scott
Rachel ScottProenza Schouler Creative Director
Senta Simond
Senta SimondPhotographer
Caitlin Soetendal
Caitlin SoetendalModel
Marika-Ella Ame
Marika-Ella AmeStylist
Dylan Chavles
Dylan ChavlesHair
Homa Safar
Homa SafarMakeup
Ada Yeung
Ada YeungManicurist
Julia Lange
Julia LangeCasting Director
Rana Toofanian
Rana ToofanianArt Director

Tags

woman in profilewoman portraitmodel in profileproenza schouler model

Description

This portrait from the Proenza Schouler Spring 2026 ad campaign features model Caitlin Soetendal captured in profile by photographer Senta Simond. The composition is set against a seamless white background, highlighting the clean lines of the garment and the subject's posture. Art direction is led by Rana Toofanian with styling by Marika-Ella Ame. Hair styling by Dylan Chavles, makeup by Homa Safar, and manicures by Ada Yeung complete the look, with casting directed by Julia Lange.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign