Proenza Schouler Spring 2026 Ad Campaign 2026

Description

This image from the Proenza Schouler Spring 2026 ad campaign features model Caitlin Soetendal captured by photographer Senta Simond. The close-up composition showcases a sculptural, cream-colored textured garment worn by the model, who is positioned on a neutral concrete surface. Creative direction was led by Rachel Scott, with art direction by Rana Toofanian and styling by Marika-Ella Ame. Hair styling by Dylan Chavles, makeup by Homa Safar, manicures by Ada Yeung, and casting by Julia Lange complete the production credits. The natural lighting and muted palette emphasize the tactile qualities of the fabric.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign