Proenza Schouler Spring 2026 Ad Campaign 2026

Description

This image is part of the Spring 2026 ad campaign for Proenza Schouler, photographed by Senta Simond with creative direction by Rachel Scott and art direction by Rana Toofanian. The frame features a model crouching in profile against a soft, draped white fabric background, wearing a dark skirt with a light-coloured inner lining and heeled sandals. The lighting is soft and diffused, creating gentle shadows that emphasize the organic form and textures of the fabric and wardrobe. Hair styling by Dylan Chavles and makeup by Homa Safar complete the clean, minimalist aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign