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Brand
Primark
ProjectPrimark Summer Campaign
Blonde woman in a white skirt set and sandals posing with a handbag in front of a colorful carnival ticket booth.

Primark Primark Summer Campaign 2025

Associated creatives

Kayla Varley
Kayla VarleyPhotographer

Tags

woman in white skirt setwhite skirt setwhite two piece setwhite sleeveless topwhite mini skirtstrappy sandalssmall beige handbagblonde woman posingblonde womanwoman standing

Description

Captured by photographer Kayla Varley for the Primark Summer Campaign, a blonde model poses against an ornate, colorful carnival ticket booth illuminated by marquee lights. She wears a matching cream-white sleeveless top with bow details and an A-line mini skirt, paired with strappy flat sandals and a mini handbag. The vibrant yellow, red, and blue painted booth features prominent 'TICKETS' signage, creating a playful retro fairground aesthetic.