Primark Primark Summer Campaign 2025

About

Photographed by Kayla Varley for the Primark Summer Campaign, a young East Asian model reclines horizontally across the cushioned chrome tops of arcade barstools. She is styled in a fitted red crop top with a white cherry motif, a belted denim miniskirt, white ankle socks, and glossy black loafers. Behind her, a bright carnival water race game is lined with numbered stalls, target consoles, and shelves packed with colorful plush prizes. The wide horizontal composition balances vibrant warm colors and retro-inspired styling.