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  • ·Primark Summer Campaign Diner Shoot by Kayla Varley
Brand
Primark
ProjectPrimark Summer Campaign
Model sitting on a tiled diner counter beneath hanging bags of pink and blue cotton candy in a campaign for Primark.

Primark Primark Summer Campaign 2025

Associated creatives

Kayla Varley
Kayla VarleyPhotographer

Tags

black woman sitting on counterblack woman posingyoung black womanstriped knit crop topstriped crop topbrown striped topcream wide leg trouserscream knit pantswide leg trouserspatterned low top sneakerssneakers

Description

A young woman sits atop the tiled service counter of a retro food stand for the Primark Summer Campaign photographed by Kayla Varley. She is styled in a brown and blue horizontal-striped knit crop top paired with textured cream wide-leg trousers and low-top patterned sneakers. Hanging immediately above her head are numerous packaged bags of pastel pink and blue cotton candy. The setting features classic concession stand elements, including a backlit menu board, refrigerated cooler, and retro signs reading Please Pay When Served and Clams & Oysters.