Primark Primark Summer Campaign 2025

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A woman poses leaning back against a retro boardwalk food stand counter in an image photographed by Kayla Varley for the Primark Summer Campaign. She wears an open red-and-white vertically striped button-up shirt over a fitted white crop top, paired with relaxed-fit, light-wash wide-leg denim jeans and white sneakers. The setting features hand-painted signage listing menu items such as sausages and french fries, illuminated menu boards above, and dark weathered wood plank flooring underfoot.