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ProjectPrada S/S 25 by Daniele Fummo

Model holding a black leather handbag wearing a patterned skirt and grey knit sweater against a light blue background

Prada Prada S/S 25 by Daniele Fummo 2024

Associated creatives

Daniele FummoPhotographer

Olivier RizzoFashion Editor/Stylist

Guido PalauHair Stylist

Lynsey AlexanderMakeup Artist

Ashley BrokawCasting Director

Elena StepaniukManicurist

Bodine Van GalenModel

Description

This fashion campaign image for Prada showcases a model from the waist down against a light blue backdrop and grey studio floor. The subject wears a dark grey knit sweater and a patterned, embellished skirt featuring a geometric design with white, brown, and metallic accents. In the foreground, the hand holds the strap of a structured black leather handbag with silver hardware and a hanging tag. The lighting is clean and soft, emphasizing the textures of the knitwear, the glossy finish of the leather bag, and the intricate beadwork of the skirt.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (40%)

Charcoal (30%)

Pure White (30%)

Background

Coloured Seamless

Context

Advertising Campaign