PHANTASM,

Description

This cinematic commercial for Prada Beauty's Paradoxe project features actor Zendaya in various settings, including a sunlit outdoor concrete stairwell and an indoor space. Directed by Barry Jenkins and styled by Law Roach, the video captures Zendaya in a pink sleeveless top and dark skirt as she reflects on personal identity and constant evolution. The lighting transitions between soft natural daylight and warm interior illumination, emphasizing close-up expressions and dynamic camera movements. Production companies SMUGGLER and PHANTASM brought the artistic vision to life with sophisticated framing and rich color grading.