Megan Caponetto, Prop Stylist, New York

Description

An overhead compositional view captures a large illuminated art installation featuring lit signs spelling out Smirnoff Yours For The Making on a dark surface. The main Smirnoff logo sign is constructed from red elements, miniature objects, and string lights, bordered by a frame of glowing red bulbs. Below it, separate boxed letters spell out Yours For The Making, glowing with warm yellow, pink, and white light. Two people are visible working at the top and bottom edges of the frame, interacting with the light strings and structural elements. The scene is captured with overhead framing, highlighting intricate prop styling and detailed miniature set construction.

Style

Horizontal, Commercial, Saturated, Clean

Techniques

3D render / CGI, Drone footage

Industries

Alcoholic Beverages

Color

Background

Solid Colour

Context

Advertising Campaign