ProjectBrand Identity

Pentridge Prison Tours Brand Identity 2025
Associated creatives
Tags
Description
A vertical image displays a dark blue A-frame directional sign positioned outdoors on a light gravel path. The sign features thin white architectural layout lines forming a grid with diagonal crosshairs, centered around an arrow icon. Bold white serif typography reads Pentridge Prison Tours at the top, while sans-serif text at the bottom reads ENTER with a right-pointing arrow inside a square box. The black metal frame of the sign stands against a background of wooden decking and sparse greenery.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Typography
Color
Navy (60%)
Jet Black (40%)
Background
Public Square
Context
Advertising Campaign