Pentridge Prison Tours
Brand Identity
Jan 2025
Pentridge Prison Tours undergoes a comprehensive brand identity rollout that leans into the historical gravity of the Melbourne site through a sophisticated, clean aesthetic. The identity system bridges archival narratives and modern design, utilizing a recurring motif of serif typography, geometric line-art, and archival collage techniques. Developed by Your Creative, the visual language manifests across digital and physical touchpoints. The digital suite incorporates minimalist UI layouts and immersive motion graphics, while the physical collateral features color-blocked signage, brochure panels, and outdoor posters that contrast modern precision with the raw, textured nature of the historic bluestone architecture.
Horizontal, Commercial, Clean
