Pentridge Prison Tours: Brand Identity

Jan 2025

Pentridge Prison Tours establishes a distinct visual language through a comprehensive brand identity project. The design system bridges historical context with modern sensibility, utilizing a dark, atmospheric palette paired with bold serif typography. The application spans digital interfaces and physical collateral, incorporating archival photography and minimalist geometric logo elements to ground the brand in its site-specific heritage. Executed with a focus on clean, vector-based aesthetics, the identity employs motion graphics and collage techniques to provide narrative depth. Graphic Design firm Your Creative oversaw the project, balancing the raw, textured imagery of the Melbourne-based site with deliberate, structured layouts. The resulting brand presence appears consistently across web mockups, brochure panels, and outdoor signage.

Horizontal, Commercial, Clean