Brand
ProjectBrand Identity

Penley Brand Identity 2023
Associated creatives
Tags
Description
This brand identity project for Penley features a business card placed on top of a glossy illustrated tray displaying two orcas against a crowd background. The composition is set against a vibrant solid blue background with dark cast shadows. A white business card with black typography reading Penley and contact details rests at an angle across the tray. Graphic design elements highlight the minimalist yet bold branding approach.
Style
Horizontal, Commercial, Graphic
Techniques
Typography
Color
Pure White (30%)
Royal Blue (50%)
Jet Black (20%)
Background
Solid Colour
Context
Advertising Campaign