Penley Brand Identity 2023

Description

This brand identity project for Penley showcases a vibrant yellow spiral-bound manual hanging off the edge of a polished wooden counter. A blue corrugated box bearing the Penley logo and typography sits to the right, while a glossy black panther figurine peeks into the lower left corner of the frame. The composition features warm tones and retro typography, emphasizing a playful and bold design system. The setting includes wood paneling and a light green surface, creating an editorial aesthetic.