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BrandPenley
ProjectBrand Identity
Penley brand manual spiral-bound booklet hanging off a wooden counter next to a blue branded box and a black panther figurine.

Penley Brand Identity 2023

Associated creatives

Simple
SimpleGraphic Design

Tags

penley brand manualbrand manualpenley manualyellow bookletspiral bound bookletpenley boxblue boxbranded box

Description

This brand identity project for Penley showcases a vibrant yellow spiral-bound manual hanging off the edge of a polished wooden counter. A blue corrugated box bearing the Penley logo and typography sits to the right, while a glossy black panther figurine peeks into the lower left corner of the frame. The composition features warm tones and retro typography, emphasizing a playful and bold design system. The setting includes wood paneling and a light green surface, creating an editorial aesthetic.

Style

Editorial, Horizontal, Clean, Retro

Techniques

Typography

Color

Golden Yellow (50%)
Navy (50%)

Background

Wood Texture

Context

Advertising Campaign, Editorial