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Middle-aged woman in a white lab coat holding a black high-heeled shoe with a patterned clear heel against a light grey background

'Season Seven' Ad Campaign 2025

Associated creatives

Tags

Description

This portrait from the Paul Andrew Season Seven campaign features a woman holding a black high-heeled shoe in her hands. The subject wears a white lab coat over a dark top against a neutral light grey backdrop. Soft, even lighting highlights the fine textures of her attire and the detailed resin heel of the shoe. The composition is captured with clean editorial framing and subtle colour grading. The project credits include creative direction by Paul Andrew, photography by Guen Fiore, and art direction by Lucas Lefler and Nic Burdekin.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Footwear

Color

Pure White (60%)
Jet Black (40%)

Background

Grey Seamless

Context

Advertising Campaign