'Season Seven' Ad Campaign 2025

Description

A campaign portrait for the Paul Andrew Season Seven project, photographed in Italy by Guen Fiore with creative direction by Paul Andrew and art direction by Lucas Lefler and Nic Burdekin. The image features a blonde woman with a winking expression, wearing a white lab coat over a dark top. She holds a black leather loafer in both hands centrally in the frame. Large white sans-serif text overlays the image reading PAUL ANDREW, with smaller text below reading Made in Italy and Patrizia, Quality Control at the bottom. The lighting is clean and even against a light gradient studio background.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Footwear

Color

Background

Grey Seamless

Context

Advertising Campaign