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Project'Season Seven' Ad Campaign
Group of twelve people wearing white lab coats holding high-heeled shoes against a plain white studio backdrop.

'Season Seven' Ad Campaign 2025

Associated creatives

Paul Andrew
Paul AndrewPaul Andrew Creative Director
Image by Lucas Lefler and Nic Burdekin
Image by Lucas Lefler and Nic BurdekinCreative Art Directors
Guen Fiore
Guen FiorePhotographer
Cinq Étoiles Productions
Cinq Étoiles ProductionsProduction
Parabiago
ParabiagoLocation
Italy
ItalyLocation

Tags

group of people in lab coatspeople in lab coatslab coatspaul andrew campaignseason seven campaign

Description

This group portrait captures twelve individuals posing together against a minimal white background for the Paul Andrew Season Seven ad campaign, photographed by Guen Fiore with creative direction by Paul Andrew. The subjects, a mix of men and women of various ages, wear matching white lab coats over dark shirts, with several holding high-heeled slingback shoes with distinctive patterned heels out toward the camera. The lighting is bright and even, highlighting the clean white backdrop and creating crisp, professional commercial imagery. Art direction is credited to Lucas Lefler and Nic Burdekin, with production by Cinq Étoiles Productions in Italy.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Pure White (70%)
Jet Black (30%)

Background

White Seamless

Context

Advertising Campaign