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BrandPally
ProjectBrand Identity
A black metal standing A-frame sign with an orange panel featuring the black text Pally on a grey stone pavement

Pally Brand Identity 2023

Associated creatives

velvele
velveleGraphic Design

Tags

orange sidewalk signorange signsidewalk signblack metal framemetal framebrand identitypally sign

Description

This image showcases a brand identity project for Pally, featuring a vibrant orange hanging sign enclosed within a modern black metal A-frame structure. The sign displays bold black typography with the brand name Pally across the lower portion of the orange panel. It is placed outdoors on a textured grey stone pavement, with a glass storefront reflecting softly in the background. The natural daylight casts subtle shadows, highlighting the clean geometric lines of the metal framework and the matte finish of the display.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Color

Burnt Orange (50%)
Jet Black (50%)

Background

Street

Context

Advertising Campaign