The brand identity for Pally, developed by graphic designer velvele, establishes a modular visual system rooted in bold typography and a vibrant, high-contrast color palette. The project spans collateral across restaurant and bar applications, utilizing a consistent graphic language of orange, purple, and yellow tones applied to menus, signage, and custom stationery.
Techniques including screen print, motion graphics, and clean 3D rendering unify the brand's aesthetic. The identity balances minimalist layout principles with expressive typographic treatments, framing the Pally name alongside geometric icons and utility-focused text elements.
