Pally

Jun 2023

The brand identity for Pally, a hospitality venture, centers on a high-contrast visual system defined by bold typography and a saturated color palette. Designed by velvele, the identity integrates across both digital and physical touchpoints, from custom signage and stationery to menu layouts and promotional collateral. The project utilizes a consistent graphic language featuring vibrant orange, purple, and yellow tones that ground the brand's minimalist aesthetic. Technically, the project leans into clean, grid-based compositions and rhythmic typographic hierarchies. Motion assets extend this system through simplified animation, while physical applications—such as screen-printed stickers and die-cut materials—add a tactile layer to the overall design. By pairing geometric icons with functional layout treatments, the visual system establishes a cohesive presence for the restaurant and bar.

Commercial, Clean

Typography

Advertising Campaign