ProjectBrand Identity

Brand Identity 2026
Associated creatives
Tags
Description
A branded matchday Starting XI poster designed for Palermo FC by Alkemy as part of a brand identity project. The central frame showcases an action photograph of football players on the pitch, captured with deliberate motion blur as athletes in pink and yellow kits contest the ball. Surrounding the framed image is structured editorial typography featuring 'STARTING' in large serif lettering across the top and a prominent 'XI' anchored below. Complete squad listings for the starting lineup and bench are set in clean black type against a pale pink graphic background.
Style
Vertical, Graphic, Commercial, Layered
Techniques
Typography
Industries
Soccer
Color
Jet Black (20%)
Bubblegum (50%)
Pure White (30%)
Background
Typographic
Context
Advertising Campaign