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BrandPaco Rabanne
ProjectBrand Identity
Two Paco Rabanne lookbooks featuring white covers with bold black typography, bound with red and black elastic bands on a reflective surface.

Paco Rabanne Brand Identity 2016

Associated creatives

Zak Group
Zak GroupGraphic Design

Tags

paco rabanne lookbookpaco rabanne booklookbookwomenswear fall winter 2016 17womenswear spring summer 2016elastic bandstypography

Description

Two Paco Rabanne lookbook publications stand upright on a glossy metallic grey surface against a clean white wall. The book on the left displays red vertical elastic binding straps holding the white cover, printed with black sans-serif typography reading Womenswear Fall/Winter 2016-17. The book on the right features black crossed elastic bands over a white cover displaying Womenswear Spring Summer 2016. Both volumes bear the lowercase paco rabanne logotype near their bottom edges. The clean composition highlights the graphic design work by Zak Group.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Jet Black (20%)

Background

White Seamless

Context

Catalogue