Paco Rabanne Brand Identity 2016

Description

This brand identity and packaging design project for Paco Rabanne, created by Zak Group, features a minimalist white shopping bag with black typography alongside a tall rectangular box and a crinkled metallic silver bag. The arrangement is displayed on a clean, reflective surface against a neutral background. The lighting is bright and even, highlighting the clean lines of the typography and the reflective texture of the metallic packaging. The composition emphasizes bold branding and modern luxury aesthetics.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign