Paco Rabanne Brand Identity 2016

About

An open ring-bound brand identity manual rests flat on a neutral grey surface, displaying typography guidelines for Paco Rabanne designed by Zak Group. The left page features a bold sans-serif headline list with terms like thermal kooky, smoky stretch, and nylon trapeze. The right page displays Paco Regular font scales, glyph sets, and layout grids with clean black and white contrast. Natural lighting illuminates the spread, highlighting the sharp black lettering against crisp white paper stock. The minimalist presentation emphasizes corporate visual identity and graphic design systems.