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BrandPaco Rabanne
ProjectBrand Identity
An open ring binder brand guidelines document showcasing bold sans-serif typography and layout grids on a grey surface.

Paco Rabanne Brand Identity 2016

Associated creatives

Zak Group
Zak GroupGraphic Design

Tags

brand identity manualbrand identitytypography guidelinestypography manualgraphic design guidelinesgraphic design

Description

An open ring-bound brand identity manual rests flat on a neutral grey surface, displaying typography guidelines for Paco Rabanne designed by Zak Group. The left page features a bold sans-serif headline list with terms like thermal kooky, smoky stretch, and nylon trapeze. The right page displays Paco Regular font scales, glyph sets, and layout grids with clean black and white contrast. Natural lighting illuminates the spread, highlighting the sharp black lettering against crisp white paper stock. The minimalist presentation emphasizes corporate visual identity and graphic design systems.

Style

Horizontal, Corporate, Clean, Minimalist

Techniques

Typography

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Jet Black (30%)

Background

Grey Seamless

Context

Brand Film / Corporate Video