On Spring 2025 Ad Campaign 2025

About

This portrait image for the On Spring 2025 ad campaign, photographed by Jordan Hemingway with creative direction by FKA Twigs, features a model posing dynamically inside a metal scaffolding structure. The model wears a black athletic crop top, matching athletic shorts, and white sneakers against a stark black background. The low-angle composition emphasises the geometric lines of the scaffolding pipes, creating a bold, industrial aesthetic. Strong lighting highlights the athletic physique and textures of the apparel.