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  • ·On Spring 2025 Ad Campaign featuring model on scaffolding
BrandOn
ProjectSpring 2025 Ad Campaign
Model posing inside a metal scaffolding structure wearing black athletic crop top and shorts against a dark background

On Spring 2025 Ad Campaign 2025

Associated creatives

FKA Twigs
FKA TwigsCreative Director
Jordan Hemingway
Jordan HemingwayPhotographer
FKA Twigs
FKA TwigsModels
Léa Bayekula
Léa BayekulaModels
Michelle Mensah
Michelle MensahModels
Nana Yaa
Nana YaaModels

Tags

model on scaffoldingmodel posing on scaffoldingwoman on scaffoldingwoman in athletic wearblack athletic crop topblack athletic shortsmetal scaffolding structurescaffolding poles

Description

This portrait image for the On Spring 2025 ad campaign, photographed by Jordan Hemingway with creative direction by FKA Twigs, features a model posing dynamically inside a metal scaffolding structure. The model wears a black athletic crop top, matching athletic shorts, and white sneakers against a stark black background. The low-angle composition emphasises the geometric lines of the scaffolding pipes, creating a bold, industrial aesthetic. Strong lighting highlights the athletic physique and textures of the apparel.

Style

Vertical, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Jet Black (70%)
Pure White (30%)

Background

Black Seamless

Context

Advertising Campaign