On Spring 2025 Ad Campaign 2025

Description

This image is part of the On Spring 2025 Ad Campaign, photographed by Jordan Hemingway with creative direction by FKA Twigs. The campaign features models including FKA Twigs, Léa Bayekula, Michelle Mensah, and Nana Yaa. A model performs an athletic handstand while holding onto a horizontal bar, wearing black athletic shorts, a matching crop top, white athletic socks, and white sneakers. The setting is a minimal studio with a neutral grey background and reflective floor. The lighting is clean and directional, highlighting the physical form and performance apparel.

Style

Vertical, Commercial, Action, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Grey Seamless

Context

Advertising Campaign