On Spring 2025 Ad Campaign 2025

About

This image from the On Spring 2025 ad campaign was photographed by Jordan Hemingway with creative direction by FKA Twigs. A model with a shaved head is captured posing dynamically while holding a large black ring overhead. She wears a matching black athletic crop top and shorts paired with black socks and sneakers. The setting features an industrial environment with metal scaffolding structures overhead and a reflective concrete floor. The lighting highlights the athletic physique of the subject against the stark, urban backdrop.