On Spring 2025 Ad Campaign 2025

Description

This dynamic advertising campaign image for On, creative directed by FKA Twigs and photographed by Jordan Hemingway, features a group of five athletic women posing actively within a large industrial scaffolding structure. The central figure stands powerfully holding a large metal ring, while other models are captured climbing ropes, leaning against structural bars, and posing in a racing wheelchair. The models wear athletic crop tops and compression shorts in solid black and white tones. The set features a polished concrete floor and metallic scaffolding framing a neutral background. The lighting is clean and directional, highlighting muscle tone and the sleek textures of the performance wear.

Style

Horizontal, Commercial, Action, Clean

Industries

Sportswear

Color

Background

Set-dressed

Context

Advertising Campaign