Lacoste Tennis Campaign S/S 26 2026

Description

Professional tennis player Novak Djokovic walks forward across an indoor tennis court holding a tennis racket in his right hand. He wears a vibrant green Lacoste short-sleeved polo shirt paired with dark athletic shorts, white tennis socks, and white performance sneakers. A white wristband sits on his right wrist and a dark wristband on his left. The shot is framed from a full-length, eye-level perspective under soft indoor roof lighting, with the net and court lines softly visible behind him.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Sportswear

Color

Context

Advertising Campaign