Nike Brand Identity 2022

Description

An outdoor paste-up poster wall displays graphic design and photography for Nike under the Brand Identity project. The layout combines bold repeating typography reading Future Movement alongside the iconic swoosh logo, black text stating Black Greatness, and Club Athletico Familia. Various photographic elements are embedded in the poster collage, featuring portraits of athletes, runners, and people in outdoor settings. The composition uses high-contrast black and white panels interspersed with coloured photographic accents, creating a layered urban advertising display mounted against an exterior fence.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Screen print / silkscreen

Industries

Sportswear

Color

Background

Street

Context

Out of Home (OOH)