BrandNew Chapter
ProjectBrand Identity

New Chapter Brand Identity 2019
Associated creatives
Tags
Description
This image showcases a white A-frame sandwich board sign positioned on a paved city sidewalk outside a commercial building. The sign features the black New Chapter brand logo along with distinctive typographic branding. Natural sunlight casts soft shadows across the stone pavement surface. The minimalist graphic design presentation highlights real-world brand application created by Paul Belford Ltd for the Brand Identity project.
Style
Horizontal, Commercial, Grainy, Clean
Techniques
Typography, Natural light
Color
Pure White (70%)
Jet Black (30%)
Background
Street
Context
Advertising Campaign