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BrandNew Chapter
ProjectBrand Identity
An open book with visible text pages and a white custom branded bookmark placed diagonally against a neutral grey background.

New Chapter Brand Identity 2019

Associated creatives

Paul Belford Ltd
Paul Belford LtdGraphic Design

Tags

open bookbookcustom bookmarkbookmarkwhite bookmarkprinted bookmark

Description

This project showcase features a graphic design piece created by Paul Belford Ltd for New Chapter as part of their brand identity work. An open book displays columns of serif typography across cream-colored pages. A clean white bookmark with a minimalist black graphic mark rests diagonally across the center fold. The composition is shot at an angled perspective against a solid light grey studio backdrop under soft natural lighting.

Style

Horizontal, Commercial, Clean

Color

Pure White (50%)
Cream (50%)

Background

Grey Seamless

Context

Advertising Campaign