Brand
ProjectBrand Identity

New Chapter Brand Identity 2019
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Description
This project showcase features a graphic design piece created by Paul Belford Ltd for New Chapter as part of their brand identity work. An open book displays columns of serif typography across cream-colored pages. A clean white bookmark with a minimalist black graphic mark rests diagonally across the center fold. The composition is shot at an angled perspective against a solid light grey studio backdrop under soft natural lighting.