New Chapter Brand Identity 2019

Description

Brand identity design for New Chapter featuring a minimalist black logomark alongside clean typography centered on a solid white background. The graphic mark combines curved lines extending into a central horizontal arrow element, paired with the stacked text New Chapter. This clean typographic and symbol system was designed by Paul Belford Ltd.

Style

Commercial, Square, Clean, Minimalist

Techniques

Typography, Vector

Color

Background

White Seamless

Context

Website / Web