Brand
ProjectMooRer

Various Campaigns MooRer 2025
Associated creatives
Tags
Description
This photograph for the MooRer project by Gus&Lo captures a lone man walking across a shallow, reflective expanse of water. In the background, a massive, steeply angled white pyramid structure rises dramatically against a bright sky with light clouds. The scene is defined by sharp natural light and striking symmetry, with the subject and the large structure clearly mirrored in the wet ground below. The color palette centers on stark whites, soft greys, and earthy tones in the foreground pool. The composition emphasizes scale, minimalism, and environmental contrast.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Medium Grey (60%)
Pure White (40%)
Background
Sand Dunes
Context
Advertising Campaign
