Various Campaigns: MooRer

Apr 2025

The MooRer campaign showcases the brand’s high-end outerwear through an expansive, minimalist lens. Photographed by Gus&Lo, the series utilizes architectural forms, reflective water surfaces, and stark desert terrain to frame the collection’s focus on clean lines and texture. The execution leans into a sophisticated outdoor aesthetic, pairing tailored leisurewear and quilted silhouettes with the shifting light of the golden hour. Across the series, the imagery captures a serene, aspirational quality, with models integrated into vast, symmetrical landscapes. The project emphasizes the materiality of the apparel, from quilted down to lightweight knits, set against a backdrop of monochromatic monoliths and natural horizons.

Vertical, Warm, Editorial

Natural light

Advertising Campaign