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BrandMoncler
Project'For The Love of Winter' Fall 2023 Ad Campaign
Model wearing a bright pink puffer jacket, blue beanie, and reflective ski goggles for Moncler Fall 2023 campaign

Moncler 'For The Love of Winter' Fall 2023 Ad Campaign 2023

Associated creatives

Remo Ruffini
Remo RuffiniMoncler Creative Director
Gustavo López & Lorena Parra (AKA Gus&Lo)
Gustavo López & Lorena Parra (AKA Gus&Lo)Photographers

Tags

black man in pink puffer jacketpink puffer jacketpuffer jacketpink jacketblack manman in pink puffer jacket

Description

This portrait for Moncler's Fall 2023 ad campaign titled For The Love of Winter features a model captured by photographers Gustavo López and Lorena Parra, under the direction of Moncler Creative Director Remo Ruffini. The subject wears a vibrant pink quilted puffer jacket with a high collar and hood, paired with a bright blue ribbed beanie featuring the Moncler logo patch and oversized reflective blue ski goggles. The composition is tightly framed against a dark, moody background with directional studio lighting highlighting the glossy texture of the outerwear and the bold color palette.

Style

Vertical, Commercial, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Magenta (70%)
Royal Blue (30%)

Background

Black Seamless

Context

Advertising Campaign