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Project'For The Love of Winter' Fall 2023 Ad Campaign
Model wearing a blue puffer jacket, purple quilted inner layer, and orange trousers against a dark background.

'For The Love of Winter' Fall 2023 Ad Campaign 2023

Associated creatives

Remo Ruffini
Remo RuffiniMoncler Creative Director
Gustavo López & Lorena Parra (AKA Gus&Lo)
Gustavo López & Lorena Parra (AKA Gus&Lo)Photographers

Tags

black man wearing puffer jacketblack manpuffer jacketblue puffer jacketblue jacketpurple quilted jacketorange trousersmodel in winter outerwear

Description

Moncler presents an image from the 'For The Love of Winter' Fall 2023 ad campaign, photographed by Gustavo López and Lorena Parra with creative direction by Remo Ruffini. The portrait features a Black model wearing layered winter outerwear, including a bright blue puffer jacket over a purple quilted layer and vibrant orange trousers secured with buckled straps. The composition is captured against a seamless dark background with dramatic lighting highlighting the textures and glossy finishes of the garments.

Style

Editorial, Vertical, Warm, Clean

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Royal Blue (50%)
Rust (30%)
Lilac (20%)

Background

Black Seamless

Context

Advertising Campaign