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BrandMassimo Dutti
ProjectModern Archetype
Palm trees under a clear blue sky with a curved object displaying water caustic light patterns.

Massimo Dutti Modern Archetype 2026

Associated creatives

David Portela
David PortelaPhotographer
Christian De Galvez
Christian De GalvezFashion Editor/Stylist
Ed Martin
Ed MartinArt Director
Victor Alvarez
Victor AlvarezMakeup Artist
Ander Gaztelu
Ander GazteluCasting Director
Ariadna Gazquez
Ariadna GazquezCasting Director
Francisco Henriques
Francisco HenriquesModel

Tags

palm treespalm treetreesblue skysky

Description

This photograph for the Massimo Dutti project Modern Archetype features a daytime outdoor view of palm trees set against a clear blue sky. A curved structure in the upper left corner reflects water caustics, creating rippling light patterns across its surface. Bold red typographic text is centered in the frame, reading 008870, MODERN ARCHETYPE, and 2026. The composition combines natural foliage with graphic elements under bright daylight.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Background

Clear Sky

Context

Advertising Campaign