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BrandMassimo Dutti
ProjectModern Archetype
Model seated on a concrete ledge wearing a blue t-shirt and dark trousers beneath palm fronds.

Massimo Dutti Modern Archetype 2026

Associated creatives

David Portela
David PortelaPhotographer
Christian De Galvez
Christian De GalvezFashion Editor/Stylist
Ed Martin
Ed MartinArt Director
Victor Alvarez
Victor AlvarezMakeup Artist
Ander Gaztelu
Ander GazteluCasting Director
Ariadna Gazquez
Ariadna GazquezCasting Director
Francisco Henriques
Francisco HenriquesModel

Tags

man seated on ledgeman seatedman in blue t shirtblue t shirtdark trousersmale model

Description

Massimo Dutti campaign image from the Modern Archetype project, photographed by David Portela with fashion styling by Christian De Galvez and art direction by Ed Martin. Model Francisco Henriques is seated on a curved concrete architectural ledge, wearing a blue t-shirt and dark trousers. Palm fronds frame the upper corner of the vertical composition under natural daylight. Makeup was handled by Victor Alvarez with casting by Ander Gaztelu and Ariadna Gazquez.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cobalt (50%)
Jet Black (50%)

Background

Rooftop

Context

Advertising Campaign