BrandMassimo Dutti
ProjectModern Archetype

Massimo Dutti Modern Archetype 2026
Associated creatives
Tags
Description
This portrait of model Francisco Henriques was captured by photographer David Portela for the Massimo Dutti campaign titled Modern Archetype, with fashion styling by Christian De Galvez and art direction by Ed Martin. The subject poses leaning against a vibrant red metal railing, set against a structured architectural backdrop with vertical slats. He wears a textured short-sleeve beige polo shirt paired with light-toned trousers. Warm directional lighting casts soft shadows across the scene, highlighting the fabric textures and clean lines of the composition.
Style
Editorial, Vertical, Warm
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Beige (50%)
Medium Grey (50%)
Background
Commercial Office
Context
Advertising Campaign


