Massimo Dutti Modern Archetype 2026

Description

Fashion campaign portrait for Massimo Dutti's Modern Archetype project, featuring model Francisco Henriques. He is seated on a dark metal chair against a minimal, textured white wall, wearing an unbuttoned grey patterned linen shirt and light trousers. The image employs soft natural lighting to create a clean, editorial atmosphere, emphasizing fabric textures and a relaxed yet refined posture.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Menswear

Color

Background

White Seamless

Context

Advertising Campaign