Miu Miu Upcycled 2026 Ad Campaign 2026

About

This commercial product shot for the Miu Miu Upcycled 2026 Ad Campaign features a structured olive green canvas backpack with dark brown leather trim and metallic hardware. The backpack includes front and side utility pockets with a flap closure bearing the embroidered Miu Miu logo. It rests upright on the seat of a dark office chair against a vibrant solid blue background. The composition is centered, highlighting the textures of the canvas body and leather straps under clean studio lighting. Photography is credited to Alasdair McLellan with art direction by Christopher Simmonds and styling by Lotta Volkova.