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  • ·Miu Miu Upcycled 2026 Ad Campaign Portrait by Alasdair McLellan
BrandMiu Miu
ProjectUpcycled 2026 Ad Campaign
Woman wearing a two-tone brown and olive jacket and matching cargo shorts holding a small backpack against a blue background

Miu Miu Upcycled 2026 Ad Campaign 2026

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Alasdair McLellan
Alasdair McLellanPhotographer
Lotta Volkova
Lotta VolkovaStylist

Tags

woman in jacketwoman in cargo shortsolive jacketbrown jackettwo tone jacketcargo shortsolive shortssmall backpackolive backpackwomanjacketshortsbackpack

Description

This portrait for the Miu Miu Upcycled 2026 ad campaign features a woman posed against a solid blue background. She wears a two-tone leather and fabric jacket in brown and olive tones over a dark collared top, paired with matching olive utility cargo shorts. A small coordinated backpack hangs from her hand, featuring prominent branding and straps. The lighting is clean and direct, highlighting the textures of the garments and accessories. Photography by Alasdair McLellan with art direction by Christopher Simmonds and styling by Lotta Volkova.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Olive (50%)
Chocolate (30%)
Jet Black (20%)

Background

Solid Colour

Context

Advertising Campaign