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BrandMexicue
ProjectBrand Identity
Top-down view of hands holding an open Mexicue restaurant menu on a vibrant yellow surface surrounded by a cocktail, limes, and a radish slice

Mexicue Brand Identity 2018

Associated creatives

High Tide
High TideGraphic Design

Tags

restaurant menumenu designmexicue menuopen menuhands holding menurestaurant brandinggraphic design

Description

An overhead view captures a pair of hands holding an open restaurant menu for Mexicue against a solid yellow tabletop. The flat lay arrangement is styled with a red cocktail in a glass, three fresh green serrano peppers, and a sliced watermelon radish, casting sharp shadows across the surface. The menu features columns of text printed on white paper, showcasing graphic design work by High Tide. The high-contrast, brightly lit composition emphasizes clean typography and commercial food styling.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Natural light

Industries

Restaurants

Color

Golden Yellow (70%)
Pure White (30%)

Background

Solid Colour

Context

Advertising Campaign