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BrandMexicue
ProjectBrand Identity
White paper bag with blue text and green cactus pads against a blue background next to a stack of bowls with guacamole against a red background

Mexicue Brand Identity 2018

Associated creatives

High Tide
High TideGraphic Design

Tags

mexicue brand identitymexicuebrand identitywhite paper bagpaper bagceramic bowlsstacked bowlsguacamolecactus pads

Description

This brand identity project for Mexicue features a split color composition with a vibrant blue left side and a warm red right side. On the blue side, a white paper bag features blue typography reading TACOS BOURBON SLIDERS GUAC TEQUILA with the Mexicue logo above, filled with several green cactus pads protruding from the top. On the red side, a stacked arrangement of ceramic speckled bowls holds guacamole topped with a small yellow brand card displaying the Mexicue name in blue.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, 3D render / CGI

Industries

Restaurants

Color

Pure White (50%)
Forest Green (30%)
Caramel (20%)

Background

Solid Colour

Context

Advertising Campaign