Brand
ProjectBrand Identity

Mexicue Brand Identity 2018
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Description
Graphic design presentation for the Mexicue brand identity by High Tide, featuring three open matchbooks arranged diagonally on a vibrant yellow surface. Each matchbook contains purple matches with white tips and features distinct interior printing, including red typography and a green graphic illustration of a stylized sun face. Hard directional lighting casts sharp diagonal shadows to the right of each matchbook, emphasizing the clean edges and paper textures. The composition highlights custom packaging details within a coordinated color palette.