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BrandMexicue
ProjectBrand Identity
Three open matchbooks with blue matches and custom printed graphics arranged diagonally on a bright yellow surface.

Mexicue Brand Identity 2018

Associated creatives

High Tide
High TideGraphic Design

Tags

matchbooksmatchbook packagingcustom matchbooksblue matchesmatchesprinted matchbook

Description

Graphic design presentation for the Mexicue brand identity by High Tide, featuring three open matchbooks arranged diagonally on a vibrant yellow surface. Each matchbook contains purple matches with white tips and features distinct interior printing, including red typography and a green graphic illustration of a stylized sun face. Hard directional lighting casts sharp diagonal shadows to the right of each matchbook, emphasizing the clean edges and paper textures. The composition highlights custom packaging details within a coordinated color palette.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Color

Lemon (50%)
Navy (30%)
Pure White (20%)

Background

Solid Colour

Context

Advertising Campaign