Messika Summer 2025 Ad Campaign 2025

Description

This top-down campaign photograph features a large wooden bowl filled with a colorful arrangement of fresh fruits, including whole citrus, a vibrant slice of watermelon, papaya, and blueberries nestled amongst the pieces. Delicate diamond jewelry from Messika rests subtly atop the fruit arrangement as part of the Summer 2025 ad campaign. Shot by photographer Juliette Abitbol with creative direction by Ezra Petronio, the image is bathed in warm natural sunlight casting dappled leaf shadows across the rustic stone background. The composition emphasizes vibrant tropical colors, organic textures, and a relaxed Mediterranean atmosphere captured on location in Majorca, Spain.

Style

Editorial, Vertical, Earthy, Grainy

Techniques

Analogue / film, Natural light

Industries

Jewellery

Color

Background

Stone Texture

Context

Advertising Campaign