Summer 2025 Ad Campaign 2025

Description

This image from the Messika Summer 2025 ad campaign, photographed by Juliette Abitbol with creative direction by Ezra Petronio, captures a model wearing a brown swimsuit and layered gold jewellery. The composition focuses tightly on the subject against a clear blue sky background, highlighting the metallic gleam of the bangles and necklace. Natural lighting accentuates the warm tones of the skin and the clean lines of the swimwear cutouts. The bold white typography of the brand name sits prominently at the lower portion of the frame.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Jewellery

Color

Background

Clear Sky

Context

Advertising Campaign