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Brand
MERIT Beauty
ProjectMERIT Beauty | Great Skin Double Cleanse Campaign
Close-up beauty shot of model Alva Claire with wet, dewy skin and closed eyes in a MERIT Beauty skincare advertisement.

MERIT Beauty MERIT Beauty | Great Skin Double Cleanse Campaign 2025

Associated creatives

Betina du Toit
Betina du ToitPhotographer
Dianna Lunt
Dianna LuntFashion Editor/Stylist
Kiyonori Sudo
Kiyonori SudoHair Stylist
Chiho Omae
Chiho OmaeMakeup Artist
Clare Rhodes
Clare RhodesCasting Director
Rosie Turnbull
Rosie TurnbullSet Designer
Alva Claire
Alva ClaireModel

Tags

alva clairealva claire for merit beautymodel with wet skinwet skin close upfreckled womanwoman with frecklesclose up beauty portrait

Description

A tight macro beauty portrait of model Alva Claire for the MERIT Beauty Great Skin Double Cleanse campaign, photographed by Betina du Toit. The composition focuses intimately on her face with closed eyes, slightly parted lips, and visible freckles covered in dewy moisture and trickling water droplets. Soft lighting accentuates the natural skin texture and glossy hydration across the cheeks, nose, and forehead. Below the image crop, clean typography presents the MERIT wordmark and campaign tagline on a white layout.

Style

Vertical, Commercial, Glossy, Tactile

Techniques

Macro, Soft Light

Industries

Skincare

Context

Advertising Campaign