MERIT Beauty MERIT Beauty | Great Skin Double Cleanse Campaign 2025
Associated creatives
Tags
Description
An extreme close-up beauty portrait featuring model Alva Claire for the MERIT Beauty Great Skin Double Cleanse campaign, photographed by Betina du Toit. The composition focuses intimately on radiant, hyper-hydrated skin, natural facial freckles, and high-shine glossy lips. A single manicured fingertip gently presses into the cheek, accentuating the plump, supple texture of the skin under soft, diffused beauty lighting.
Style
Vertical, Commercial, Clean, Glossy
Techniques
Macro, Beauty Light
Industries
Skincare
Context
Advertising Campaign